Blutag, an Act One portfolio company that enables retailers to create apps for voice-enabled shopping, is part of a new wave of innovation that is changing the commerce landscape.
VUIs, or voice user interfaces, are complex AI and machine learning tools that are actually incredibly easy for consumers to use. Ordering items with VUI is like having a conversation with a neighborhood retailer or asking a friend for help with something.
Amazon is working with companies like Blutag to develop natural voice interactions that will make this third era of commerce even easier to navigate.